Initiated by the concepts of slow fashion and the idea that hand-dyed, one-of-a-kind pieces aren't just for 50 year old hippies, the predecessor company, Undulate, was started by Effy Southard. 

A year later, Raine Southard was inspired by the beach-goth look. She created high-quality swimwear pieces under the brand, LUNA NU.  

Both Undulate and LUNA NU became something more than fashion- each piece became an individual story, inspired by the Southard's writing. 

The twins created the merger that they had dreamed of since they were kids, and Blood Moon was born.